Archery Business magazine is currently celebrating its 35th year as "The Voice of the Archery Industry." That's a long time, certainly, but if the AB staff has learned one thing over this impressive run it's that the archery industry is no place to get complacent. We know that if we can possibly make our little mag more helpful and informative year over year—to make us a more-vital part of the archery business scene, more relevant—well, we’d better do it. And so we have. Again.

The current March/April 2011 issue is now offering even more, in-depth new-product coverage than ever, with the help of a few more of our recent innovations—our website (www.archerybusiness.com) and digital issue. Readers have told us our hard-hitting in-depth "Product Profile" features are among the most-valuable features of AB, and we've listened. As you will see, we've included in this issue short "teasers" of product info readers can then explore in more depth on the web. There you'll find out exactly how and why these products were developed and what makes them stand out—info retailers can use to sell them more effectively.

The five "Bonus" Product Profiles for March/April include: Elite Archery (This progressive company completely redesigned its entire bow lineup for 2011); Trophy Ridge (The story behind the forward-thinking 2011 Revolution Rest and more); Arrow Precision Inferno Firestorm Crossbow (High performance without the "sticker shock"); Mission Archery (The super-adjustable Craze is a strong candidate for Bow of the Year); and Archer Xtreme (Find out how this accessories specialist has come so far so fast).

In addition, March/April Archery Business also holds valuable info on all the many new-for-2011 Bowsights, Arrow Rests, Arrows, and Hunting Apparel, as well as one of the most-popular features of the entire year: our annual "Best of the Best" awards. These are the "cream of the crop" new products selected by the Archery Business Dealer Advisory Board for their potential to help archery retailers build more profits. Our DAB is made up of some of the nation’s best and brightest archery retailers, and they know of what they speak—many of the exciting new products showcased have been making cash registers ring steadily for several months. Intrigued? You should be!

Looking for still more "great new gear" info? This issue also holds a complete report of the 2011 ATA Trade Show, held back in January in Indianapolis. Come along as the 15-member team from Archery Business and Bowhunting World magazines walks the aisles and snaps photos of some of the industry's most-noteworthy new innovations. Have you ever seen a 50-foot-tall metal spider, or consider how it could relate to treestand safety? How about an arrow rest that allows you to shoot bullet holes through a paper tuner with four different-spined arrows, using the same bow?

See it all and much, much more in the March/April issue of Archery Business!