Jimmy Primos and Mike Powell of Primos Hunting hold up Bowhunting World Readers’ Choice Awards for turkey, elk, and deer calls, as well as for blind and bowhunting video.

Chris Rager of newcomer Flying Arrow Archery holds up one of the most-talked-about products at the ATA Show: the unique Toxic fixed-blade broadhead.

The new Horn Hooker from Skull Hooker is a simple, affordable solution for displaying skull-capped horns and antlers. www.skullhooker.com.

Archery Business Editor Mark Melotik test-drives the new Bear Kodiak, a 60-inch one-piece recurve with slim limbs and leather grip that’s modeled after the famous ’59 Kodiak.

Rinehart Targets’ James McGovern stands amidst his Bowhunting World Readers’ Choice Award-winning selection of 3-D targets; the company’s new Raptor bag target was also a solid show hit.