Plano Synergy announced it has cut ties with Bill Busbice. The decision was released in a press release by Plano Synergy.
The decision comes after Busbice, the founder of Wildgame Innovation and host of Wildgame Nation on the Outdoor Channel, pleaded guilty to poaching elk. The incident occurred at a ranch owned by Busbice in Wyoming in October 2016, when Busbice shot and killed a calf while attempting to take a bull. He then had the carcass concealed, rather than field dressing or preserving the meat of the animal.
According to Fox News, Busbice has been fined $23,000 and will serve a suspended jail sentence. The press release from Plano Synergy reads:
An Important Message from David E. Dudick, Chief Executive Officer
Over the course of the past 48 hours, Plano Synergy became aware of a situation which required swift and decisive action.
Today, Bill Busbice and Plano Synergy mutually agreed to end their association. Bill Busbice and his partners sold their outdoor brands to Plano Synergy in 2013. Since then, Bill has been providing services under contract to Plano Synergy, principally as a host of the Wildgame Nation television program, until today when that relationship was severed. Plano Synergy will also be cancelling the Wildgame Nation TV show.
Plano Synergy has a culture that is grounded in integrity and great respect for the outdoors. This comes with the expectation that we will always do the right thing. Our decisions will always reflect our commitments to our customers and consumers. We have a deep respect for the law, tradition and the ethical practices of our sports. We take pride in serving our industry and promote the fair and lawful practices of game hunting. Every day we strive to be a company that is trustworthy, respectful and fair with our consumers, employees, customers and business partners.
We thank you for your trust.
David E. Dudick
Chief Executive Officer