We start with an idea, a need, a desire to raise performance to a new level. Then comes a worldwide search for the best fabrics, materials and methods. Next we design, we test, we prove. Finally, we enter the field for the most crucial step of all: days, weeks, months in tree stands, on the stalk, in the bottomlands, on top of mountains. Out there in the wilderness, in the sweat of the pursuit, we learn if our technology works better than everything that came before it. When it does, only then, do we offer it to our fellow hunters—and embark on the next adventure.