PRADCO Brands, Rinehart partner with Providence

December 3, 2013

PRADCO Outdoor Brands and Rinehart Targets announced in October that they have partnered with Providence Marketing Group to provide public relations and marketing services.

"We look forward to expanding our marketing presence through our new partnership with Providence Marketing Group," said James McGovern, president of Rinehart Targets. "Rinehart is thrilled to team up with a company that has such a proven track record of success in the outdoor industry."

Rinehart will be tasking Providence Marketing Group with its media buying and public relations efforts, along with assisting in the promotion of its growing R100 tournament series.

"Providence is honored to be working with a business such as Rinehart," said Providence President Jeff Bergmann. "Their commitment to the industry and to the growth of archery is second to none."

Since 1999 Rinehart Targets has been manufacturing some of the finest 3-D archery targets on the market. In 2013 Rinehart continued to expand its product family with the introduction of the Rhino Series.

For PRADCO Outdoor Brands, one of the world's largest manufacturers of hunting and fishing products, Providence Marketing Group is now its public relations agency of record.

"PRADCO is a world-class manufacturer of some of the top brands in the hunting and fishing industry," said John Skrabo, vice president of marketing, "We were looking for an agency that shared our same passion for the outdoors and had a similar track record of proven success. We found that in Providence Marketing Group."

Providence will be handling media buying and public relations on behalf of Summit Treestands, Seat-O-The-Pants harnesses, Moultrie cameras and feeders, Knight & Hale game calls and decoys, Code Blue scents and lures, as well as assisting the marketing and PR efforts of PRADCO Fishing.

"The brands that PRADCO has to offer are staples in the hunting community, and we are honored to be working with them and bringing them into the Providence Family," said Bergmann.