Prime's New Bows for 2012


G5’s unique Prime line, including the Shift and the Centroid, tackles the issues of cam lean and torque with a parallel-track cam system that centers the cable to put it in line with the draw stroke. Add to that a titanium flexing cable guard, and both torque and cam lean are virtually eliminated. The new 2012 Shift is built around this same basic technology, but hunters will notice some improvements as well, beginning with a 12 percent decrease in mass weight to arrive at a pleasant new weight of 3.7 pounds. And despite the decreased weight, the riser of the new Shift is 8 percent stiffer. Axle-to-axle it’s 30 inches, with a forgiving brace height of 7 inches. Draw lengths run from 26 to 30 inches, and draw weights are 50, 60, and 70 pounds. IBO speed is 333 fps. This bow comes standard with Gore Fiber strings and cables, and the unique Shield Grip material repels water and odors and stays dry and comfortable to the touch at any temperature. At 332 fps it’s plenty fast. It’s also quiet, pleasant-shooting, and retails for under $1,000. Visit


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