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Mathews Inc. Creates New Regional Advertising Program
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3/2/2010
Mathews, Inc. is launching a new Regional Advertising Program for 2010 in a continuing effort to drive more business through the doors of its 1,100-plus Authorized Mathews retailers nationwide.
Mathews, Inc. is launching a new Regional Advertising Program for 2010 in a continuing effort to drive more business through the doors of its 1,100-plus Authorized Mathews retailers nationwide.
While the Wisconsin-based company has always been a leader in national branding efforts of both their Mathews and Mission bow lines, the new regional advertising program will target consumers located right in their retailer’s own backyards.
“Retailers who choose to jump into the program will be listed in the ‘call to action’ ads we’ll be running in their home state or region,” said Corrine Yohann, Mathews’ marketing communication specialist. “We’ve worked hard to find just the right incentive items to help drive the promotion and create urgency within the market. These incentive items will be limited per dealer, so consumers will need to act quickly to take advantage of the opportunity, thereby creating a greater sense of urgency.
“It’s a win-win situation for all,” said Yohann. “It still builds great brand awareness but the promotion will create immediate sales opportunities for participating retailers. We’re very excited. It’s a program whose time has come and our retailers deserve it.”
To help with the program, Mathews has signed on Bast-Durbin Advertising to help coordinate and research key regional media vehicles for the new program.
“Our goal is to free up time the retailers previously spent on local marketing efforts, so they can keep their focus on selling and servicing their customers,” said Dan Durbin, one of the principals of Bast-Durbin. “Our agency’s entire focus is on the outdoor market and we’ve worked for years with regional publications for our current roster of clients. This is a very strategic, regionally focused campaign that will address the needs of retailers on a per state basis.”
The deadline for retailers to commit to participating in the Mathews Regional Advertising Program is January 31, 2010. For more info contact Bast-Durbin Inc. (800) 975-3474.
