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Medalist Launches New Line, Brand Campaign

For over one hundred years, Medalist has been committed to outfitting adventurous men and women who demand the highest level of performance from their gear. Now, Medalist is relaunching their brand and expanding into the Outdoor category with a new product line and cutting-edge layering system.

Medalist has partnered with Philadelphia-based branding agency 160over90 for this complete brand relaunch. The new brand look and feel affirms Medalist’s promise to provide the superior performance, technology and edge needed to face any active endeavor.

In addition to their Hunt line, Medalist now offers a full range of Outdoor apparel that employs their exclusive SilverMax technology and a new, integrated layering system. Medalist’s SilverMax technology integrates pure silver fibers into every garment, which eliminates odor before it has a chance to begin, and consistently regulates your body temperature for ultimate comfort in any condition. Products range from lightweight to heavyweight and include crews, tees, windshirts, pants, jackets and fleece vests.

“Medalist has always been focused on providing the most effective, high-performance apparel for sports enthusiasts. Our new brand reinforces that goal,” said David Ferguson, president and CEO, Medalist.

New catalogs fully detailing Medalist’s Hunt and Outdoor product lines were released in Fall 2009. For more info go to Medalist.

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